Project Description

Cheltenham Races

Each year the Cheltenham Gold Cup occurs, drawing thousands of visitors to the racecourse. This results in a large number of catering units having to be installed for food and drinks. We were tasked with adding graphics and signage to a number of these including the large Guinness village, as well as creating custom PDQ markers.

We worked relentlessly to have the units ready for when the festival begins on the Tuesday. Best seen in person, the large Guinness village display was particularly spectacular, along with other units throughout the site providing clear graphics to tempt the happy revellers in.